It seems Simon Cowell has discovered the benefits of helping others after appearing on the Oprah Winfrey show in the States.
The music career maker/breaker was so moved by the story of an American couple struggling to make ends meet as they took their sick daughter on a vital (and lengthy) journey each day for treatment, he dipped into his £50m-plus fortune to pay off their mortgage.
Very charitable.
But without sounding churlish, do you know what would have made it more so?
If he'd kept quiet about his noble act and not gone on Oprah's show to crow about how good it made him feel.
Makes you wonder who he was really trying to help.
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